If you'd like to know more about arc please contact us by using the enquiry form. Or if you're in a hurry, why not call us on +44 (0)1634 846222
arc is a leading creative design agency based in Chatham Historic Dockyard, Kent.
We work across a range of sectors, but always with the same simple purpose - to help our clients effectively communicate their strengths, vision and personality.
Across brand identity, print and digital media, our multi-disciplinary approach ensures that every project, regardless of scale or budget, results in a functional, effective and crafted solution that fulfils the communication objectives of the client.
From idea to outcome, we help brands get from where they are – to where they want to be.
" We are a demanding client - we expect high levels of creativity coupled with value for money and the requirement to working with tight deadlines. This is why Arc is our agency - they do this well!
Reeza Awoodun
Marketing Director, TAG Learning Ltd
These are probably the best words of advice, and it ties into almost all of our upcoming tips. A complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience. The logo is the ultimate 'elevator' pitch to your potential clients and business partners. You don't have time to recite your entire business plan in an elevator pitch, and the same concept applies to corporate logo design.
Sometimes when a logo design isn't working out right, there will be an inclination to add elements and complexity. Often times, it's better to start over with a new concept or remove distracting elements rather than add them.
Simplicity isn't always an easy thing to achieve, as you don't want your logo to appear too boring or conservative. This is why at the end of the day it's best to leave it to the design professionals!
